Whether or not you opt for the marketing packages North Highland Publishing has to offer or you decide to have a go at marketing your own book you'll have to get the news out there that your book exists.
So, with that in mind, how should you go about doing just that?
The power of Facebook and Twitter should never be overlooked.
On Twitter you can directly search for your readership as Twitter filters out users who share the same interests as you by clicking on the '#Discover' button. Once you've done this, type in the exact keywords you'd like to find relating to your search. This will lead you to find users who 'tweet' about the same topics that relate to your book or writing. Twitter is free of charge to use and allows your followers to feel as though they're having a direct conversation with you.
Facebook 'fan pages' are ideal for either setting up in the name of your book or under your author name. Facebook follows a different format than Twitter but it still allows you to have a direct line of communication with your 'fans.'
Through both of these mediums you can share links, pictures and any updates with your books.