29 Sep 2011

Kindle Announce £89 Kindle e-Reader.

Before Christmas wish lists were compiled Amazon.co.uk announced the October 12 release of their new £89 Kindle e-Reader.

So why this Kindle? Well it's the same e-Reader, only with the following features:

  • 30% lighter than before, less than 170 grams
  • 18% smaller body, same 6" screen size - fits in your pocket
  • Most advanced E Ink display, reads like paper
  • Built-in Wi-Fi - Get books in 60 seconds
  • 10% faster page turns for seamless reading

It will literally fit in your back pocket (Amazon have an interesting photo on their page here to depict the fact if you don't believe them.) And with the £89 price tag instead of the regular £111, it is markedly more attainable to the public than it's ever been before.

The reason why I love my own Kindle e-Reader so much is the speed in which it downloads eBooks. And of course Amazon knows eBooks well - as it outsells on copies of eBooks versus hard cover books.

Amazon are making it easier and easier for the general public to jump on the e-Reader love bandwagon and has made e-Reading a thing of the present - and the future.

To find out more about eBooks on Amazon from North Highland Publishing click HERE.

13 Sep 2011

Why Self-Publish?

If you're reading this it's safe to assume you fall into the following three categories:

1. You have an idea for a book, you want to write it but you believe getting published is a one in a million chance. 

2.You have a manuscript ready and waiting to be looked over by an agent - or even better, an editor of a huge publishing house.

3. You're neither of the above and have just stumbled onto this post.

If you're in positions 1 and 2 then this post is for you. Number 3? Read on by all means, but this probably won't have any great meaning to you.

You have already 'worked for yourself' by writing your manuscript - so why should you lose control at the publishing stage? Traditional publishing usually doesn't allow for lots of input from the writer, whereas with self-publishing you have the best of both Worlds: an editor, proofreader and even a full marketing team supporting you at every step but ultimately the decisions are still yours to make.

Whether self-published or published by a traditional publisher, you still have to push the sales of your book. You still have to believe it will sell and you still have to identify who you're telling the story too - in other words, treat your book as a business.

If you had a business, would you want to give complete control over to someone else and reap very little reward in return? This is effectively what happens with traditional publishers. If your goal is to see your book placed into the bookshelves of some of the top-selling book stores, that is still a goal North Highland Publishing can make happen.

Amazon.com is massive and they outsell on Kindle eBooks over hard cover books. And with over 22 million eBook sales as of June, 2010, it would be silly for any author not to have their book or eBook on Amazon.com. 

So, why self-publish? Because the World is changing. Traditional publishing is becoming outdated and a far cry from what it used to be. Authors want to have more control over their books and don't want to work to the limits placed on them by traditional publishers.

To find out about North Highland Publishing's top three Publishing Packages click here

8 Sep 2011

Amazon Kindle and North Highland Publishing.

A few weeks ago North Highland Publishing completed a deal with Amazon which will allow for our authors eBooks to be sold on the Amazon Kindle store.

Amazon is outselling on Kindle eBooks as for every 143 Kindle eBooks sold, 100 hard cover books are sold. On top of this is the fact that Kindle has over 725,000 books on their store - and growing. 

All of our authors, on any of our packages, will have their eBooks featured on the Amazon Kindle store for sale - on both US and UK sites. With the rise of Amazon's own eReader, the Kindle, self-publishing has become the natural choice for authors from all walks of life.

To check out our range on the Kindle store, click here.

To find out more on self-publishing with North Highland Publishing, click here.